Ariana Grande had a vision for r.e.m. beauty: an interstellar dreamscape tinged with retro-futurism — sleek, ethereal, vivid, weightless & limitless. I was responsible for the Creative Direction of the Global brand launch which included on-figure campaign photography, campaign video, on model PDP, and product still life.

Led the overall vision for Digital + Visual Merchandising, and built the overall brand activation and experience for consumers internationally.